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AFE and e-Gro partner on Webinars

by Ashley Alexander

We have partnered with e-Gro to present webinars focusing on new findings from AFE-funded research projects. The webinars are free. They aim to better communicate the results to growers and to share how to best implement the findings. They also allow for a greater number of managers and staff to hear this information first-hand. The […]


by Ashley Alexander

Want to learn the best ways to use our #FlowerMarketingMonday videos? View FMRF’s “How to Make the Most of #FlowerMarketingMonday” guide.   Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday! Beginning April 16th, a new video […]

Growing Further Newsletter for Growers

by Debi Chedester

Hey Growers!  Are you receiving AFE’s Growing Further quarterly newsletter?  Get the latest updates on research reports and resources tackling today’s challenges. This issue brings you an update on Pollinator Research, Thrips, and a new Daily Light Integral Map coming soon!  It also talks about the AFE Thrips & Botrytis Research Campaign.  Read more.

#FlowerMarketing Monday Videos Reach Thousands

by Debi Chedester

According to Social Media Today, 90 percent of customers say videos help make buying decisions.  This is the strategy behind the American Floral Endowment’s (AFE’s)  #FlowerMarketingMonday weekly video series, which has reached more than 30,000 consumers in its few weeks. The video series that kicked off in mid-April, and continues through December 2018, features a […]