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Dollar-for-Dollar Gift-Match Opportunity!

Friends of the floral industry, double your impact! We are happy to announce that Smithers-Oasis/ FLORALIFE® is partnering with us for the third year in a row of gift-matching. The challenge supports AFE’s vital work that gives so much to the cut-flower industry....

Krissy Doyle Memorial Tribute Established

A memorial tribute has been established by staff members of the Society of American Florists to honor Krissy Doyle. Krissy worked for nearly two decades as SAF’s manager of Member and Data Services before passing away in the summer of 2019 at the age of 49 after a...