The Board of Trustees and Staff at the American Floral Endowment (AFE) have been eager to return to in-person events and have hit the ground running in 2022! With refreshed perspectives and valued connections in mind from GLFEE 2022 and Floriexpo 2022, some of the AFE...
Join Us in Funding the Future of Floriculture and In-Person at Our Upcoming Reception! There are only two weeks left to join us in Funding the Future of Floriculture Campaign! What do you see in the future of floral? We envision a growing industry that supports...
AFE announced that Jim Daly, VP of Floralife/Smithers-Oasis has been elected to serve a two-year term as AFE Chairman. His appointment began during the AFE Annual Fundraising Dinner in Palm Springs, CA. Jim replaces Dwight Larimer of DESIGN MASTER color tool, inc. who...
We have partnered with e-Gro to present webinars focusing on new findings from AFE-funded research projects. The webinars are free. They aim to better communicate the results to growers and to share how to best implement the findings. They also allow for a greater...
The AFE 42nd Annual Fundraising Dinner, scheduled in conjunction with the SAF Annual Convention in Palm Springs, California was held on Thursday, September 13, 2018. The evening was full of celebration; we recognized two years’ worth of new named funds, donor...
AFE’s largest fundraising event of the year – the 2017 Annual Fundraising Dinner – will be held on Thursday, Sept. 7, 2017 from 6 to 9 p.m. at The Breakers Resort in Palm Beach, Fla. The dinner, which is held in conjunction with the Society of American...
A memorial tribute honoring Nicholas Ignatius Paul has been established by Georgianna and Dennis Paul through the American Floral Endowment (AFE). Nicholas Ignatius Paul “Nick” (affectionately known as “Chief” by …Read More »
If there’s one thing we love to see, it’s our educational grants in action, educating and inspiring students. In 2022, AFE gave researchers at Mississippi State University an educational grant of …Read More »
Floral Industry Champion and Pioneer A memorial tribute has been established through the American Floral Endowment (AFE), honoring Delmar “Del” Earl Demaree Jr., AAF. Del Demaree Jr. passed away on …Read More »
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Edward Seagroatt, established by longtime friends Red & Katie Kennicott of Kennicott Brothers Co. Edward A. Seagroatt, …Read More »
Ethylene damages and kills plants and flowers. Ethylene is a naturally occurring wound hormone that causes leaf yellowing, leaf drop, bud drop, and reduced flower life. Ethylene gas is given …Read More »
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