Giving Back Through AFE’s Legacy Circle Shirley Lyons, AAF, PCFI, recalls that during her tenure as president of the Society of American Florists, other retail florists would sometimes approach her shyly at industry events. “We’re just a little store,” they...
Jack and Carolynn Van Namen Jack and Carolynn Van Namen. Third in a series honoring members of AFE’s Legacy Circle. Created to recognize persons who have made provision for a planned gift to AFE, the Legacy Circle celebrates their significant contributions, enriching...
The Student Leader Club recognizes student supporters who have made commitments to help foster the Endowment’s programs. By contributing to AFE, they help support educational programs and other industry efforts. Students can join by making a $10 contribution...
Memorial Tributes are a way to remember those who have made a lasting impact on the industry. The following names have Memorial Tributes established. Contributions can be made to any of these memorial funds at any time. Contact AFE for more information. Dona Weder...
Living Tributes are a wonderful way to recognize the accomplishments of industry leaders. The following individuals have Living Tributes established. Contributions can be made to any of these funds at any time. Contact AFE for more information. Betty Abrams Jules...
The American Floral Endowment created the Legacy Circle – an honorary organization composed of persons who have made provision for a planned gift to AFE through a bequest, a life insurance policy, a trust, or otherwise, such as a retirement plan beneficiary...
We’re all familiar with the term “cross-training” as a great way of developing fitness. Training in several different sports and disciplines allows a person to work more muscles and improve …Read More »
AFE’s Personal Leadership Course for Young Professionals The future will be led by the next generation of innovative, creative,and passionate floral professionals.At the American Floral Endowment, we know that fostering …Read More »
AFE Board Meetings, Grower Tours, GLFEE + WF&FSA This month, the American Floral Endowment’s (AFE) Board of Trustees and Staff traveled to Grand Rapids, Michigan, to connect with the industry …Read More »
The American Floral Endowment (AFE) has released the full lineup for the 2023 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’ advice based on AFE-funded …Read More »
Suntory Flowers delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs, Inc., the official botanical artist for the Grammys. The 65th Annual Grammy® Awards were held …Read More »
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