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NewAFEWebsiteScreenshotAFE has launched a new and improved website at to serve as the hub of its activities.
The newly designed website makes use of the latest technology and is completely mobile-friendly. The streamlined site features everything you need to take advantage of all the ways AFE benefits the floriculture and horticulture industries, from free research reports to applications for funding to the latest industry news.
“AFE is committed to staying current and providing top-notch resources for the floral industry, so it was time for the website to get a facelift,” said Charles Kremp, AFE Public Relations Committee Co-Chair and owner of Kremp Florist. “The new site is sleek and, best of all, was designed to be intuitive and user-friendly. We hope you’ll take advantage of everything available for you at”
New Website Highlights:

  • Videos are booming in popularity, and you can now watch eight videos that provide more information about the Endowment, including AFE’s “Murder, Sex and Greed” award-winning awareness video and video testimonies from industry members, trustees and interns.
  • Heads up, students! Online scholarship applications have been redesigned to streamline the application progress beginning in 2015.
  • An eye-catching donate button at the top of the page enables you to make tax-deductible contributions easily online. As a way to thank you, every donors name is listed online.
  • Access the Floriculture InfoSearch Engine for decades of info at your fingertips. The powerful, convenient search engine provides comprehensive access to floriculture literature, videos and presentations. The website also contains a floriculture archive with materials from AFE, North Carolina State University, scientific journals and trade publications.
  • Everything else you’ve come to expect from AFE, including more than 150 free research reports, current industry news, educational grants and much more.

Discover everything available for you at the redesigned website today!