Latest News
Newly Released: Research Webinars for Thrips and Botrytis
Thrips & Botrytis Webinar Series Recordings Now Available We have released webinar recordings from a 6-week webinar series highlighting new research findings from our specially-funded Thrips and Botrytis Research Fund. Initially presented exclusively to our...
Remembering Sarah B. Armellini
Sarah B. Armellini, 97, of Palm City, Florida, formerly of Vineland, New Jersey, passed away on July 4, 2021, with her loving family by her side. Born in Vineland, New Jersey, on August 4, 1923. She was the daughter of William and Rachel (Scarpa) Dauito. She was...
Diamond Celebrations for AFE – 60th Anniversary Feature in FCI
This past month, FloraCulture International took some time to sit down with our Executive Director, Debi Chedester, to feature the Endowment's 60th (Diamond) Anniversary and the vital resources we continue to provide for the floral and horticulture industry. Touching...
PRESS RELEASE: AFE Surpasses Initial Fundraising Goal in Under 30 Days
60 Days to Raise $100,000 – Support another 60 years of floral industry programs, research, and resources! Alexandria, Virginia, July 14th, 2021 – Today marks the halfway point of AFE's 60 Day Fundraising Campaign! Thanks to the quick work of AFE's ambassadors...
Floral Marketing Research Fund Announces Rebranding
Growing Our Industry Together FOR IMMEDIATE RELEASE Alexandria, Virginia, July 12, 2021 – The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral Marketing Fund...
PRESS RELEASE: American Floral Endowment Seeks Industry Input for Strategic Planning
American Floral Endowment Seeks Industry Input for Strategic Planning Deadline: July 9th, 2021 FOR IMMEDIATE RELEASE Alexandria, Virginia, June 22nd, 2021 – The American Floral Endowment (AFE) asks for industry feedback as they engage in a new strategic...
2021 Paul Thomas Floriculture Production Intern of the Year, Sherman Hartman
Essential Experience, Passion & Dedication A large part of our industry’s future relies on the minds and green thumbs of young professionals studying, researching, and working in the field. The American Floral Endowment recognizes one such prodigy by awarding the...
Florists’ Review New Ownership and Ongoing Partnership with AFE
Since 1897, Florists’ Review magazine has chronicled the ups and downs of the floral industry. Throughout that time, the Endowment and Florists’ Review has built a long-term partnership supporting both each other and the floral industry, which we both serve. Last...
Announcing Our 60th Anniversary Fundraising Event
60 Days to Reach $60,000 - Support another 60 years of floral industry programs, research, and resources! For the second year in a row, our annual fundraising event will be held virtually in order to assure the safety and health of the floral community....
Care & Handling Resources, Guides, and Research for Cut Flowers
When the Association of Specialty Cut Flower Growers recently announced their Cut Flowers of the Year, the Endowment asked Dr. John Dole from NC State University to provide information on the handling of each crop. AFE has been supporting the important research at NC...
Featured
New Mailing Address Announcement
We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:
American Floral Endowment
625 First Street, PMB 803
Alexandria, VA 22314
Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or afe@endowment.org.
60 Days to Raise $100,000 – Peer-to-Peer Campaign
Join Us! Become a Sponsor! Support another 60 years of programs, research, and resources! For the second year in a row, AFE's annual fundraising event will be held virtually in order to assure the safety and health of our floral community. As a Board and staff, our...
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
- Floral Holiday Social Media Images
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – August 1st
- Travel Grant for Arizona Retailers – October 1st