Latest News
Special 60th Anniversary Edition of the AFE Bulletin
This 60th Anniversary Edition is our fourth quarterly print issue of 2021. Take a walk down memory lane with us in this special publication, where we will not only share our history and successes but also recognize the many organizations and individuals who have...
Career Insights for Young Professionals
Survey Results and Webinar Recording This fall, the Endowment created two informal surveys for professionals in the industry and academia about their experiences and advice to help young professionals interested in pursuing a career in floriculture/horticulture. The...
AFE’s Research Achievements
The challenges facing the flower industry have changed throughout the last 60 years, and with these changes, AFE has redirected research efforts adapting to the needs of the community that we serve. As opportunities developed from these challenges, AFE supported...
Announcing Industry-Wide Recruitment Resources
We have announced new customizable recruitment resources developed to help every industry segment’s local and national recruiting efforts. When used with the AFE Career Center, these templates provide floral industry members with everything they need to promote open...
Floral Design Grants Offer Scholarships to Floral Design Students
James and Helen Phillip Scholarship Fund Awards $33,000 We have awarded $33,000 in block grants to five colleges and universities through the James and Helen Phillip Floral Design Scholarship Fund for the 2021-22 academic year. Established to honor James and Helen...
Increasing Demand and Satisfaction in the Floral Industry
New Study Results Explores Purchasing, Preferences, and Targeted Messaging The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral...
Announcing the Meinders Retail Florist Education Grant Fund
New Grant Provides Support for Retail-Focused Educational Programs We are pleased to announce the creation of the Meinders Retail Florist Education Grant Fund that will provide financial support for retail florist education. Established through generous...
Our Educational Grants Strengthen the Future of Floriculture
$70,000 Awarded in 2021-22 to 17 Programs Alexandria, Virginia, October 20th, 2021 – 17 programs will receive funding through our 2021-22 Educational Grants. The organizations, universities, and industry groups receiving grant funding offer a diverse array of...
Twenty-One Students Awarded AFE Scholarships
ALEXANDRIA, VA – October 13th, 2021 – The American Floral Endowment (AFE) has awarded 21 students with scholarships totaling $54,500. In this 2021 scholarship cycle, 57 applications were received and reviewed. AFE is aware the floral industry faces significant...
Memorial Tribute Established in Memory of Bob Williams
Volunteer Leader, Industry Champion, and Business Expert The American Floral Endowment (AFE) announces a new memorial tribute in memory of Robert “Bob” Williams II. Smithers-Oasis CEO Robin Kilbride, along with Red & Katie Kennicott of Kennicott Brothers...
Featured
Announcing Industry-Wide Recruitment Resources
We have announced new customizable recruitment resources developed to help every industry segment’s local and national recruiting efforts. When used with the AFE Career Center, these templates provide floral industry members with everything they need to promote open...
- Special 60th Anniversary Edition of the AFE Bulletin
- AFE In The News – Articles
- AFE Webinars
- Floriculture Infosearch
- #FlowerMarketingMonday
- New Research Application Process
- Floral Holiday Social Media Images
Application Deadlines
- Floral Industry Internships – March 1st & October 1st
- Business Internships – Applications Accepted Year Round
- MS/Ph.D. Scholarships – February 1st
- James & Helen Phillip Floral Design Grant – March 1st
- Undergrad & Graduate Scholarships – May 1st
- Educational Grants – June 1st
- Research Applications – August 1st
- Travel Grant for Arizona Retailers – October 1st