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Your Investment in Research Pays Dividends

Science and technology keep moving forward. Sometimes, we may not realize how scientific and technological advancements guide our daily lives and benefit floriculture businesses. The amazingly rapid response of medical researchers to develop COVID-19 vaccines shows...

60th Anniversary

Throughout the year, we will be celebrating the past, present, and future of the Endowment. Highlighting our successes over the decades and those that helped us get there.

Latest News

Looking Ahead – AFE Trustees Meet to Plan Future Growth

In February, each of the Endowment’s committees met virtually to wrap up 2020 and plan ahead for 2021, which includes AFE’s 60th Anniversary year-long celebration. The committees include Investment, Public Relations & Development, Education, Floral Marketing...

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Joshua Craver Joins Vic & Margaret Ball Committee

Joshua Craver, Ph.D. has been appointed as the newest member of AFE’s Vic & Margaret Ball Committee for the Vic & Margaret Ball Intern Scholarship Program. He is an assistant professor of Controlled Environment Horticulture at Colorado State University. Craver...

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NEW VIDEO: 60 Years of Floral Industry Support!

AFE is excited to be celebrating 60 years of floral industry support in 2021! We take pride in our past and are committed to the floral future by providing industry-focused support. Through these years, we've grown this industry together. Take a look at our 60th...

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Ready-to-Use Flower Promotion Graphics

Below are some social media images that you can download to use on your personal or business social media sites. To save each image, please right-click/hold image to save on your desktop or phone. These are sized to fit social. Flower Positivity Graphics     ...

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Your Investment in Research Pays Dividends

Science and technology keep moving forward. Sometimes, we may not realize how scientific and technological advancements guide our daily lives and benefit floriculture businesses. The amazingly rapid response of medical researchers to develop COVID-19 vaccines shows...

read more

CalFlowers Strengthens Scholarship Fund with Donation

CalFlowers, the leading floral trade association in California serving growers and the entire supply chain in 48 states, announces the donation of $50,000 to the American Floral Endowment (AFE) in Alexandria, VA. The monetary gift is directed to fund the CalFlowers...

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Memorial Tribute Established in Memory of Harold Wilkins

The American Floral Endowment (AFE) announces a new memorial tribute in memory of Dr. Harold F. Wilkins, Professor Emeritus, Department of Horticulture, University of Minnesota, who passed away on January 7, 2021. Dr. Wilkins was a major force in the floriculture...

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Featured

New Mailing Address Announcement

We have changed our mailing address in an effort to receive mail more quickly and efficiently during these ever-shifting times. Please note AFE’s new mailing address below and forward all printed materials, checks, or other communications to this address:

 American Floral Endowment 
625 First Street, PMB 803      
Alexandria, VA  22314

Your support is very important to us! If you have mailed us a donation and have not received an acknowledgement letter or the shipment was returned to you, please reach out to us at (703) 838-5211 or afe@endowment.org. 

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.