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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

Internships & Scholarships for the next generation

Take advantage of the FREE programs that AFE has in place to help the floral industry thrive. These programs are available to anyone in the industry at no charge, and were made available by the generous contributions from our industry members. Quick Links: Business...

#FlowerMarketingMonday

We're up for the challenge...are you? Based on industry feedback, we've decided to release a new video on the first Monday of every month. You'll be reminded during the rest of the month that this video is available to download and customize for your own business!...

Public Benefits / Consumer Preferences

AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered! Watch the videos below to...

Latest News

Inaugural Paul Thomas Intern of the Year – Renata Goossen

Cultivating the Next Generation It’s always good news to learn that a smart, hard-working, dedicated young person is preparing for a career in horticulture and floriculture—one where she can be expected to contribute mightily to higher standards, better products,...

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Growth Promotion by Bacteria-based Biostimulants

How can biostimulants promote growth and crop quality? The most common active ingredients in biostimulants are beneficial microorganisms (fungi and bacteria). These fungi and bacteria can increase the availability of essential macro and micronutrients that would...

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COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

read more

Small Beginnings Can Achieve Big Rewards

Giving Back Through AFE's Heritage Circle Shirley Lyons, AAF, PCFI, recalls that during her tenure as president of the Society of American Florists, other retail florists would sometimes approach her shyly at industry events. “We’re just a little store,” they would...

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Greenhouse Training Online Courses for 2020

The University of Florida's Greenhouse Training Online professional development courses for 2020, sponsored by AFE, have been announced, and include a new course on hydroponics.  The first course for the 2020 schedule is Greenhouse 101, and begins June 1. The price is...

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Featured

COVID-19 FAQs and Safety Guidelines for the Floral Industry

COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety...

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The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.