AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered!

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New Resources for Floral Wholesalers and Suppliers

 

Below are final Public Benefits/Consumer Preference reports from projects funded by the Endowment.

flowerdelivery2Not Your Grandmother’s Flowers: What Combination of Flower Fragrance and Color is Preferred by Young Adult Consumers? Report #709 (2011)
Tracy A. Irani, Dave Clark, Becky Raulerson, Deidra Slough, University of Florida, Gainesville

Longevity Guarantees: Consumer Preferences for Redeeming Guarantees – Report #708 (2011)
Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

Longevity Guarantees: Consumer Preference for Longevity Labels on Cut Flowers – Report #707 (2011)  Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

FMRF Reports
Looking for more consumer-focused research reports? Visit the Floral Marketing Research Fund (FMRF).

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Longevity Guarantees: Consumer Preferences for Guarantees for Gifts and Different Occasions -Report #706 (2011)
Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

Longevity Guarantees: Consumer Preferences for Guarantees – Report #705 (2011)

Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

 

Photo15Longevity Guarantees: Consumer Willingness to Pay for Guarantees and Perceptions about Satisfaction and/or Longevity Guarantees from Different Outlets – Report #704 (2011)

Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

The Appeal of Biodegradable Packaging to Floral Consumers: Part 3 – Report #703 (2009)
Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue
Texas A&M University, Michigan State University, Purdue University, University of Minnesota

The Appeal of Biodegradable Packaging to Floral Consumers: Part 2 – Report #702 (2009)

Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesotabiodegradable flower pots

The Appeal of Biodegradable Packaging to Floral Consumers: Part 1 – Report #701 (2009)
Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesota

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Research Reports Funded by
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