AFE helps floral retailers and wholesalers boost profits and reach more consumers with free research and floral industry reports. From consumer preference reports, to guides to help you increase your social media presence, we got you covered!

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Retail Florists Share Why They Turn to AFE

New Resources for Floral Wholesalers and Suppliers

 

FMRF Reports

Looking for more consumer-focused research reports? Visit the Floral Marketing Research Fund.

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In 2008, the Floral Marketing Research Fund (FMRF) was established to continue AFE’s consumer marketing research efforts. The purpose of the FMRF is to collect funds from industry sources to be used in the support of funding consumer research benefiting the entire floriculture industry.

Visit FMRF.org for more recent consumer reports.

Below are final Public Benefits/Consumer Preference reports from projects funded by the Endowment from 2011 and earlier.

 

 

flowerdelivery2Not Your Grandmother’s Flowers: What Combination of Flower Fragrance and Color is Preferred by Young Adult Consumers? Report #709 (2011)
Tracy A. Irani, Dave Clark, Becky Raulerson, Deidra Slough, University of Florida, Gainesville

Longevity Guarantees: Consumer Preferences for Redeeming Guarantees – Report #708 (2011)
Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

Longevity Guarantees: Consumer Preference for Longevity Labels on Cut Flowers – Report #707 (2011)  Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

Longevity Guarantees: Consumer Preferences for Guarantees for Gifts and Different Occasions -Report #706 (2011)
Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

Longevity Guarantees: Consumer Preferences for Guarantees – Report #705 (2011)

Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

Photo15Longevity Guarantees: Consumer Willingness to Pay for Guarantees and Perceptions about Satisfaction and/or Longevity Guarantees from Different Outlets – Report #704 (2011)

Chengyan Yue, Alicia Rihn, Charles Hall, Bridget Behe, University of Minnesota, Texas A&M University, Michigan State University

The Appeal of Biodegradable Packaging to Floral Consumers: Part 3 – Report #703 (2009)
Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue
Texas A&M University, Michigan State University, Purdue University, University of Minnesota

The Appeal of Biodegradable Packaging to Floral Consumers: Part 2 – Report #702 (2009)

Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesotabiodegradable flower pots

The Appeal of Biodegradable Packaging to Floral Consumers: Part 1 – Report #701 (2009)
Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesota

Back to all AFE Research Reports

 

Research Reports Funded by
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