Selling on the social media platform Pinterest is one of the newest and best ways for businesses to stand out.

Pinterest has one of the latest marketing tools to help businesses sell products — a Buyable Pin. This is a huge opportunity for florists to showcase their own floral arrangements and services (i.e. for wedding planning), reach a wider audience, and boost sales!

AFE and the Floral Marketing Research Fund (FMRF) have put together all the resources needed to set up a Pinterest business account, connect it to a company’s website, and get florists ready to sell on Pinterest.

Click on the image for the Quick Start Guide

Among the resources is a video tutorial on setting up your business account. Also, watch the fun introduction video demonstrating how florists can work with consumers through Pinterest.

Pinterest Materials!

  • Video Tutorial: Getting Started – setting up your Business Pinterest Account
  • Print: Quick-Start Pinterest Set-Up Guide
  • Print: Pinterest Data and Statistics