Market Research

At an industry summit meeting, The American Floral Endowment agreed to act as a facilitor for the floral industry in establishing programs or gathering information that measures the usage of floral crops and related products in the United States. Cooperation and financial support was promised from industry companies and organizations to develop the information and data initiatives.      

The Endowment’s FLORA-STATS program facilitates the development of statistical research efforts by either initiating programs and/or collecting data and information from other industry organizations.

FLORA-STATS Reports:

• Consumer Tracking Study (1993 - 2005)
  A consumer floral purchases tracking study collecting data on: why, where, how, when, what products are being purchased in the United States, and by whom Marketing Articles addressing industry trends.
• Wholesalers Annual Report (1993 - 1999)
  Movement of fresh cut flowers and fresh cut greens through floral wholesalers: gross sales dollars; percent of sales by type of and employment levels (including hardgoods) in the United States provided with WF&FSA cooperation.
• Association of Floral Importers Annual Report (1993 - 1999)
  Number of units sold for 14 cut flower types marketed through members of the Association of Floral Importers of Florida.
• Wire Services Data (1993 - 1997)
  orders placed and deliveries made by sales dollar in the United States
• Other

Us Flower Buyers 2004- Report on U.S. Flower Buyers (2004)

Click Here - To View the Flora-Stats Annual Reports (1993 - 1999)

Click Here - To Read Marketing Articles Developed from the Consumer Tracking Study Data.

The benefits of a sound statistical program must encompass certain essential characteristics or principles, including: usefulness, accuracy, timeliness, confidentiality. The Endowment takes great care and pride in abiding by these guidelines.