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Key Insights From Recent Funeral Directors Study

by Debi Chedester

The Floral Marketing Research Fund (FMRF), in collaboration with the American Floral Endowment (AFE), released findings from a recent study of funeral directors. The downloadable free report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more. The Funeral […]

Gifts that Give Back

by Debi Chedester

Charitable Remainder Trust A charitable trust is another way to make a gift and receive income for life. It is more flexible in nature than a gift annuity and can allow you to meet different personal goals. Your payments can be either fixed or variable in amount. See additional information below. Retained Life Interest in […]

Ways to Contribute to the American Floral Endowment

by Debi Chedester

The most important gifts we can leave behind are those that provide opportunities – opportunities to learn, to grow and to be successful. Through its support of research and education, the American Floral Endowment helps ensure a floriculture industry that remains strong enough to provide opportunities to those willing to work hard. Through its support […]

Corporate Tributes

by Debi Chedester

Corporate Tributes allow special recognition of floral industry firms and corporations. A $1,000 contribution establishes a tribute.  Once established, contributions can be made in any amount.  For more information, contact AFE. Bay City Flower Co. Half Moon Bay, CA Clackamas Greenhouse Aurora, OR Frank Clesen & Sons, Inc. Evanston, IL R.O. Cowley Wholesale Florist Pittsburgh, […]