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2013-2014 AFE Annual Report Highlights

by Debi Chedester

AFE has just released its 2013-2014 annual report. “This annual report showcases the recent exciting ways AFE has been serving all segments of the floriculture and environmental horticulture industries,” AFE Chairman Gabriel Becerra of Golden Flowers, said. “The donors who generously support the Endowment make all of this great work possible.” 2013-2014 annual report highlights […]

Key Insights From Recent Funeral Directors Study

by Debi Chedester

The Floral Marketing Research Fund (FMRF), in collaboration with the American Floral Endowment (AFE), released findings from a recent study of funeral directors. The downloadable free report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more. The Funeral […]