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Midwest Group Makes Generous Contribution to Tom Butler Family Fund

by Debi Chedester

The Midwest Group, a floral industry trade association consisting of 15 leading florists nationwide, generously donated $1,500 to the Tom Butler Family Fund. The fund was established in 2014 by Tom and Becky Butler to provide general undesignated funds to the American Floral Endowment (AFE), prior to Tom’s passing in August. “Tom engendered a perception of familiarity […]

Key Insights From Recent Funeral Directors Study

by Debi Chedester

The Floral Marketing Research Fund (FMRF), in collaboration with the American Floral Endowment (AFE), released findings from a recent study of funeral directors. The downloadable free report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more. The Funeral […]

AFE Wins Platinum MarCom Award for “Murder, Sex and Greed”

by Debi Chedester

The American Floral Endowment (AFE) took home its fourth award for the animated awareness video “Murder, Sex and Greed.” MarCom Awards selected the video from over 6,500 entries as the best nonprofit film. “We’re thrilled to receive MarCom’s Platinum Award—the organization’s top honor,” said AFE Executive Director Debi Aker. “This video has been instrumental in […]