58 of 55 items

AFE Bulletin — 2015 Issue One

by Debi Chedester

AFE’s Latest Bulletin includes: ** New ** Funeral Directors and Flowers Report, Fourth Award for Murder, Sex and Greed Video, New Trustees Appointed, Memorial Tribute Established, Downy Mildew Report, Upcoming Deadlines and more!

Midwest Group Makes Generous Contribution to Tom Butler Family Fund

by Debi Chedester

The Midwest Group, a floral industry trade association consisting of 15 leading florists nationwide, generously donated $1,500 to the Tom Butler Family Fund. The fund was established in 2014 by Tom and Becky Butler to provide general undesignated funds to the American Floral Endowment (AFE), prior to Tom’s passing in August. “Tom engendered a perception of familiarity […]

Key Insights From Recent Funeral Directors Study

by Debi Chedester

The Floral Marketing Research Fund (FMRF), in collaboration with the American Floral Endowment (AFE), released findings from a recent study of funeral directors. The downloadable free report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more. The Funeral […]