Valentine’s Day Consumer Data - 2001
According to the American Floral Endowment’s Consumer Tracking Study, consumers are spending more each year on Valentine’s Day purchases!
What Are The Average Valentine’s Day Sales Per Purchase?
The average sale has increased from $25.86 in 1993 to $32.08 in 2000.
Where Are Consumers Buying Their Valentine’s Flowers?
Florist shop consumers spend more than two and half times more on their Valentine’s Day purchase than do supermarket consumers.
What Types Of Flowers Are Consumers Buying For Valentine’s Day?
Nearly two-thirds of all dollars spent on Fresh Cut Flowers are ROSES. The second most purchased group of flowers is MIXED FLOWERS.
How Can I Find Out More About Floral Consumer Purchase Behavior?
The American Floral Endowment’s Consumer Tracking Study (CTS) was initiated in July of 1992. The study tracks and collects information regarding purchasing behaviors and related trends of United States floral consumers. The NPD Group collects data for the study, which is funded by the American Floral Endowment and subscriptions from industry companies. For more information about how your company can obtain this powerful tool for making informed business decisions, contact the Endowment office or Contact us.
