New Keys Unlock Past Secrets! - 2001
Some secrets are just too hard to keep. Joining those ranks, and proving to be a new key for old locks, is a scientific research study revealing secrets to the proper care-and-handling of flowers. From fundamentals, to an itemized checklist, the study presents concise, practical guidelines for every person, stage, and aspect involved in the handling chain of cut flowers, foliage, and both potted and bedding plants.
The 3 C’s - Cooling, Cleanliness, and Care - have been identified as some of the major keys for improving the longevity of fresh cut flowers and foliage.
Extensive postharvest research studies by Drs. Terril Nell, of the University of Florida at Gainesville, and Michael Reid of the University of California at Davis have identified the proper care-and-handling guidelines for fresh cut flowers and foliage as well as potted and bedding plants. Based on these "NEW" scientific results sponsored by the American Floral Endowment, the study links the major conditions for improving quality, freshness, and vase life to the following 3 C's:
- Cooling (temperature) - The single most important factor in fostering flower freshness, proper cooling requires the flowers be maintained at 33 - 35¡F from the grower to the consumer.
- Cleanliness - Proper sanitation must be maintained as harmful bacteria, yeasts, and other microbes are commonly found on flowers. New guidelines identifying proper cleaning techniques and mix of flower food (preservative) have been developed for Wholesalers and Retailers.
- Care - How flowers are packaged and handled throughout the distribution chain greatly affects their longevity. Proper irrigation, fertilization, light levels, water supply, water quality, and ethylene all play an important role in the longevity of flowers.
The Nell-Reid studies confirm and establish new technology to maintain floral freshness and postharvest life. They found that the lack of controlled temperature conditions was the single greatest weakness. Of all their findings, they say, "cooling is the biggest key" for maintaining the quality of harvested flowers. Flower life is reduced dramatically with each degree increase in temperature!
Nell and Reid have spent 4 years analyzing and advancing this critical information with support from the American Floral Endowment and other trade associations. Currently, their findings are known throughout the industry as the best methods for improving postharvest quality, and this acclaimed body of work forms the bulk of the newest edition of the Flower & Plant Care Manual, published by the Society of American Florists (1-800-336-4743).
The American Floral Endowment has been the leading not-for-profit organization in the floriculture industry for over 40 years. Its mission is to fund research and educational programs that foster a stronger floriculture industry. Tax deductible contributions from all segments of the industry have enabled the Endowment to invest over $9M, helping to unlock other key secrets that have enabled the industry to blossom. For additional information regarding the Endowment's scientific research program, the Consumer Tracking Study, or any of its educational programs, please contact the Endowment office.
