Every day approximately 100 individuals log on to the American Floral Endowment web site at www.endowment.org. “This is a 49% increase over one year ago”, said Steve Martinez, Executive Vice President. “We are continually trying to update the site to make it more user-friendly, as we realize this is one of our most powerful communication tools. The newest feature, a search function, enables anyone to search the entire web site for scientific research information, consumer tracking information, scholarship and internships, publications, and other educational programming information.”

The American Floral Endowment has been a leader in the floriculture industry for over 40 years. Generous contributions have enabled the Endowment to invest over $9 million, helping to find solutions to industry needs. It is solely dedicated to addressing the research and educational development needs of the entire floral industry and is the only such industry-wide, industry-based organization, garnering its support from every segment of the industry. For additional information regarding the Endowment’s scientific research program, the Consumer Tracking Study, or any of its educational programs, please contact the Endowment office.

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