Flora-Stats Annual Report 1997

Wholesaler Statistics 1995 - 1996

Census Region West North
Central
West South
Central
Mountain Pacific Composite
Summary
Gross Dollar Sales of Fresh Cut Flowers and Cut Greens Channel of Distribution Percent Change
1996 vs 1995

Traditional Retail Florist
Non-traditional Retail Florist
Total

2.6%
16.3%
6.0%
17.4%
-34.8%
5.1%
13.6%
1.1%
11.4%
4.9%
10.2%
6.3%

4.0%
6.5%
4.3%

Distribution Channel Percentage

Traditional Retail Florist
1995
1996

Change in Distribution Percentage

81.3%
70.4%

-13.4%

86.2%
85.6%

-0.7%

75.3%
80.7%

7.2%

73.7%
72.2%

-2.0%

85.8%
82.3%

-4.1%

Non-Traditional Retail Florist
1995
1996

Change in distribution 1995 Percentage

18.7%
29.6%

58.3%

13.8%
14.4%

4.4%

24.7%
19.3%

-21.9%

26.3%
27.8%

5.7%

14.2%
17.7%

24.7%

Employment Level (Includes both fresh and hardgoods employees)

Percentage Change
1996 vs 1995

-24.7%

-1.3%

-9.3%

26.4%

10.1%

Gross Dollar Sales of Fresh Cut Flowers and Cut Greens Per Employee

1995
1996

Percent Change

$101,931
$108,671

6.6%

$104,208
$106,868

2.6%

$115,660
$103,219

-10.8%

$89,990
$127,419

41.6%

$107,229
$113,338

5.7%

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