Wholesaler Statistics 1995 - 1996

Census Region	Northeast	Middle Atlantic	South Atlantic	East South Central	East North Central
Gross Dollar Sales of Fresh Cut Flowers and Cut Greens Channel of Distribution Percent Change 1996 vs 1995 Traditional Retail Florist Non-traditional Retail Florist Total	4.2% 76.9% 6.0%	-0.6% 22.0% 0.4%	4.0% 14.6% 5.5%	7.6% 3.4% 7.0%	3.7% 5.7% 4.0%
Distribution Channel Percentage Traditional Retail Florist 1995 1996 Change in Distribution Percentage	90.5% 84.3% -6.8%	94.1% 92.5% -1.7%	89.2% 82.5% -7.5%	90.9% 87.0% -4.3%	82.3% 79.8% -3.0%
Non-Traditional Retail Florist 1995 1996 Change in distribution 1995 Percentage	9.5% 15.7% 65.3%	5.9% 7.5% 27.1%	10.8% 17.5% 62.0%	9.1% 13.0% 42.9%	17.7% 20.2% 14.1%
Employment Level (Includes both fresh and hardgoods employees) Percentage Change 1996 vs 1995	8.9%	8.4%	15.3%	-1.6%	9.2%
Gross Dollar Sales of Fresh Cut Flowers and Cut greens Per Employee 1995 1996 Percent Change	$116,791 $111,935 -4.2%	$116,838 $113,529 -2.8%	$102,707 $108,679 5.8%	$95,783 $91,833 -4.1%	$111,816 $118,341 5.8%

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