1923-2013

Americana, Inc., a floral distribution group, established the tribute for Pierce, who began his career in the retail floral industry in his hometown of Knoxville, Tenn., after serving in the U.S. Army during World War II.

"Ross was a visionary within the floral industry who was always willing to help others to achieve greater success," Walter Rojahn of Rojahn & Malaney Co., president of Americana, Inc., said.

Tickets are now available for AFE's annual fundraising dinner on Thursday, Sept. 19, 2013 at the Sheraton Wild Horse Pass in Phoenix. The dinner is held in conjunction with the Society of American Florists' (SAF) annual convention.

At the dinner, the Endowment will kick off its new awareness campaign video and release the findings from the Purchasing Barriers study underway now. Additionally, donors reaching new giving levels will be recognized.

Information is available online to purchase a dinner ticket ($175), become a dinner sponsor or make a general contribution to AFE. Tickets and sponsorships are also available by contacting AFE Executive Director Debi Aker at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (703) 838-5211.

“The fundraising dinner is the perfect opportunity to learn about the latest Endowment efforts while simultaneously connecting with hundreds of retail florists, wholesalers, growers, educators and more who are interested in ensuring a bright future for the industry,” AFE Chairman Paul Bachman said. “The dinner helps support AFE’s expansive research efforts, which directly benefit all segments of the industry.”