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The words "murder," "sex" and "greed" aren't normally associated with floriculture, unless you are AFE, which created a custom animated short video, spotlighting how AFE-funded research supports healthier and longer lasting flowers and plants and how its scholarships and grants promote training and hands-on experience for future industry leaders.

"It's no secret that flowers and plants make people happy," Paul Bachman, AFE Chairman and President of Bachman's, Inc., said. "However, AFE and the many ways it benefits the entire floral industry are secrets that need to be discovered by more retailers, wholesalers, growers, importers and allied organizations. We took a somewhat surprising approach so that people will take notice."

You can easily share this video through AFE's Facebook. Print and electronic ads for the video in multiple sizes are also available for your use.

The animated video is the primary communications vehicle for carrying AFE's new message. Murder, sex and greed describe solutions AFE-funded research has unearthed, from controlling and eliminating pests and diseases to solving breeding and genetic issues. The video has custom animation and musical score and is intended to be shared digitally member-to-member to increase awareness and contributions, which can be made online.

"For more than 50 years, the Endowment's work has benefited everyone," Bachman said. "We're hoping the new video effectively reinforces all the good that has been accomplished thanks to our current donor base, as well as introduces a new generation of supporters to AFE."

Special thanks to the following organizations for helping us promote the video!

Abloom, Ltd.
Albany Country Floral & Gifts

Arizona Florist

Baisch & Skinner Wholesale Floral Distributor
The Bloomin' News
Delaware Valley Wholesale Florist, Inc.
Floral Management Magazine
Flores Funza
Florists Review Magazine
FTD, Inc.

Garden Center Magazine
Green Profit's Buzz
Greenhouse Grower Magazine
Greenhouse Management
Greenhouse Product News
Grower Talks' Acres Online
Hillcrest Garden
Hortica Insurance & Employee Benefits
International Floral Distributors (IFD)
Little Black Book
Mayesh Wholesale Florist
Nathan Love

Nursery Management
The Ohio State University Department of Plant Pathology
Perishable News
Playa del Rey Florist
The Society of American Florists (SAF)
Super Floral Retailing Magazine
Syndicate Sales, Inc.
Wholesale Florist & Florist Supplier Association (WF&FSA)

The video has also been shown at:
The 2013 SAF Annual Convention
2013 SAF 1-Day Profit Blast
2013 WF&FSA Floral Distributor Conference

2014 Teleflora RTI Users Conference
2014 Teleflora Unit Presidents Meeting
2014 Teleflora National Sales Meeting

If you helped share this video and do not see your company listed, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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